Terms of use

Effective October 12, 2026

These terms apply to your use of unrivaledsem.com, operated by Unrivaled SEM, a sole proprietorship owned by Ryan Eckerson in Owosso, Michigan. By using the site, you agree to them. If you don’t agree, please don’t use the site.

Information on this site

The content here is general information about my services. It isn’t a promise of specific results. Advertising results depend on your market, budget, offer, competition, website and many factors outside my control, and no one can guarantee them.

Examples on this site, including the dashboard preview and the lead and order examples, use made-up numbers for fictional businesses to show what reporting looks like. They aren’t results from real clients.

Free audits

Audits are free and come with no obligation. To prepare one, I may ask for read-only access to your ad accounts or analytics. I’ll use that access only to prepare your audit, keep what I see confidential, and you can remove my access at any time. Recommendations are my professional opinion based on the information available to me. You decide whether and how to act on them, and you’re responsible for changes you make to your own accounts.

Services and pricing

Prices on this site are for general reference and may change. Any paid engagement is covered by a separate written proposal or agreement, which takes priority over anything on this website. Ad spend is paid directly by you to the ad platforms and is separate from my fees.

Google and Meta

Ryan Eckerson previously worked at Google. Unrivaled SEM is an independent business and is not affiliated with, endorsed by or sponsored by Google or Meta. Google Ads, Google Analytics, Meta, Facebook and Instagram are trademarks of their respective owners.

Using the site

Please don’t misuse the site: no submitting false or spam requests, trying to break its security, or copying its content for commercial use. The Unrivaled SEM name, logo, text and design belong to Unrivaled SEM.

Links to other sites

The site links to services run by others, such as Google and Meta. I’m not responsible for their content or practices.

Disclaimer and limitation of liability

The site is provided “as is,” without warranties of any kind. To the fullest extent allowed by law, Unrivaled SEM won’t be liable for any indirect, incidental or consequential damages arising from your use of this website.

Governing law

These terms are governed by the laws of the State of Michigan. Any dispute about this website will be handled in the state or federal courts located in Michigan.

Changes

I may update these terms. The current version will always be posted here with its effective date.

Contact

[email protected] or (248) 284-3015